A SIMPLE ADDITION TO YOUR VOICEMAIL CAN BRING YOU REFERRALS!
Often when I am asked to give someone a simple answer on getting more referrals, I say "Just ask" for them. Let me say, it is really not that easy, because for me and just about everyone else I have ever talked to about this, asking for referrals is difficult.
However, I am about to share with you one surefire way you can get referrals without actually having to ask for them.
I often talk about having a "Referral Mindset" and while this is important, I believe that just as important (and maybe even more so) is that your clients have a "Referral Mindset" too. This is really a 3-step process, but the initial step is that you have to "ASK" for the referral. If you have never asked, your clients may think you do not need or want referrals.
That may sound stupid (because everyone knows people in business want referrals) but it is true. If your clients have never been asked they just might think you do not need them.
So now getting back to the asking, which is the part most of us hate to do. Here is a simple way to let your clients know you want referrals without having to come right out and ask.
On your outgoing voice mail, after you have made you comments about not being available etc., add this simple phrase:
"BY THE WAY, IF YOU WERE REFERRED, PLEASE LET ME KNOW WHO REFERRED YOU, SO THAT I MIGHT THANK THEM."
By using this one simple sentence, you will start to tell your clients and anyone who calls your office that you are not only accepting referrals, but appreciate them. This starts them thinking, and I would bet that you get more than a few responses such as, "Gee I never knew you wanted referrals", or words to that effect. Then you can begin the referral conversation.
TO YOUR SUCCESS!
Jim Thompson, J.D.
Lawyers Marketing Resource