Melissa Costello is the creative lead and chief storyteller for MELISSACOSTELLO.COM’s video-centric take on branding and marketing. In this episode, she shares the value of telling stories in marketing and why marketing through video works for lawyers. They talk about how lawyers today need to start thinking differently about their business and embrace marketing.
The most important kind of marketing that is especially effective for law firms is using client testimonials. Melissa says that there’s no substitute for testimonial videos, story telling is the most engaging medium of communication and people will want to do business with you if you tell them your clients’ stories.
- Marketing through storytelling (1:16)
- How to create engaging marketing (7:50)
- Different types of video (19:51)
- Why video marketing works for lawyers (28:20)
“It is one of your greatest assets, the stories that your clients would be only too happy to tell - of how you changed their life, how you saved their business. Attorneys to a very large degree think that they provide a very intellectual product, and a legal product is anything but.” - Melissa Costello
ABOUT MELISSA COSTELLO
Melissa Costello, Creative Lead and Story Teller
Melissa Costello is the creative lead and chief storyteller for MELISSACOSTELLO.COM’s video-centric take on branding and marketing. Telling stories and building brands that impact people’s businesses and people’s lives is her passion. Her upbringing engaged her in a lively mix of both the fine arts and the marketing arts, joint passions shared by numerous members of the extended family. It’s in the blood as is a restless curiosity. Costello has been awarded both domestic and international honors for the videos and television commercials she has produced for more than 30 years through her companies in Chicago and Los Angeles, and in collaboration with former political media consultant, David Axelrod for clients such as President Barack Obama and Mayor Rahm Emanuel.
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"The 1958 Lawyer and his 1938 Dollar" still defines the business of law...
It's time for a change.
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Do you want to find a better way to run your law firm? It’s time for the next big change in the business of law, and you’ll get it here on The 1958 Lawyer.