Michael DeLon is the President in Paperback Expert, he is an author, speaker, marketing strategist and business growth coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business.
In this episode Michael talks about all the ways you can establish credibility, stand out, and convert leads by publishing a book. He uses three concepts: clarify, simplify, and multiply to harness a lawyer’s journey or life story to make a compelling story out of it which will then be the cornerstone of all their marketing strategies.
- Telling your story (5:14)
- Clarify. Simplify. Multiply. (6:53)
- Your book as the centerpiece of your marketing (16:20)
- Continuous leads, follow up, and more conversions (3:58)
“Everyone... has a story of why they're doing what they do. Somewhere they made a decision of why they became a lawyer. Why? I wanna know that story. Weave that through the book because none of their competitors can fight that. Your message is what differentiates you.” - Paperback Expert
ABOUT MICHAEL DELON
Michael DeLon, President of Paperback Expert
Department (Marketing Strategist and Business Growth Coach)
Michael is an author, speaker, marketing strategist and business growth coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business.
Michael is a native of Indiana and has lived near Little Rock, AR since 2004. His business background includes real estate, automotive, radio, internet, consulting and 10 years in family ministry.
Michael is a voracious learner … you’ll always find him with a book (or 2 or 3) and an audio series going on his iPhone or iPod. But more than learning, Michael loves applying, testing and perfecting marketing concepts that help his clients achieve more.
Michael and his wife reside near Little Rock, AR with their three children. They are deeply involved in The Bible Church of Little Rock.
Michael loves spending time with his family, traveling with friends and living life on the edge.
Have comments, questions, or concerns? Contact us at email@example.com
"The 1958 Lawyer and his 1938 Dollar" still defines the business of law...
It's time for a change.
If you’re a lawyer, you’re familiar with the ABA article “The 1958 Lawyer and his 1938 Dollar” which gives our podcast its title, and its inspiration. That article was the start of the billable hour for law firms...And the last major change to the business of law, 70+ years ago now. Well, it’s past time for another change.
This podcast is all about bucking the status quo of the business of law. Your host Ron Bockstahler runs Amata Law Office Suites, providing law firms an alternative to the traditional fixed-cost business model that places unwanted stress on attorneys to work long hours that often-times lead to burn out, broken relationships and in many cases substance abuse. Each week he'll discuss alternatives to the 12 hours days, endless rotation of clerks and paralegals, and the expensive offices leased to impress clients who rarely show up in person anymore. He’ll interview successful lawyers who are doing law differently, and finding a work-life balance while still running a successful firm.
Do you want to find a better way to run your law firm? It’s time for the next big change in the business of law, and you’ll get it here on The 1958 Lawyer.