How do you build a powerful law firm? Take Advitam IP as an example – a firm that started with a blank page, then thought so divergently they decided to just throw paper away entirely. Now, eight years running, embracing the pivot and always keeping cost in mind has made their firm thrive.

Key moments:

  • Why you should begin with a blank page (5:07)
  • How firms can meet client billing rate expectations (13:14)
  • Choosing a branded name versus a last name for your firm (24:35)
  • The importance of change in a successful firm (28:20)
  • What Richard Gurak wants to see changed in law (32:53)


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“Frankly, from the AM Law 100 firm that we were leaving, we gave up nothing. In fact, I've joked with Michele that I actually think that our tech capabilities are better.”

“It never fades, the happiness I feel when I get referrals, because I always tell myself okay you must be doing something right.”

“It takes time to change. It takes money, sometimes, to change. But in order to stay on top of your game – not only in the legal business but in any business – you have to adapt.”

Richard Gurak


Richard Gurak is a Founding Partner of Intellectual Property firm Advitam IP, LLC (2012) where he represents individuals and companies of all sizes across five continents. Mr. Gurak has authored articles on legal issues relating to trademark and domain name, appearing in numerous publications, and lectures regularly on intellectual property matters.

An active networker and philanthropist, he participates in and/or is a member of the International Trademark Association, The Union League Club Chicago, and a Lifetime Member of the Natural Register of Who's Who.


Advitam IP:



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"The 1958 Lawyer and his 1938 Dollar" still defines the business of law...
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If you’re a lawyer, you’re familiar with the ABA article “The 1958 Lawyer and his 1938 Dollar” which gives our podcast its title, and its inspiration. That article was the start of the billable hour for law firms...And the last major change to the business of law, 70+ years ago now. Well, it’s past time for another change.  

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Do you want to find a better way to run your law firm? It’s time for the next big change in the business of law, and you’ll get it here on The 1958 Lawyer.

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