The founding partner of Samurai Business Group, Bob Lambert, gives an insight on how to transform a well-trusted advisor into a well- trusted asset.
What is a trusted advisor?
A trusted advisor is someone whom you trust that gives you valuable insight on a subject. The important word here is “trust” which poses two key components: character and competence.
How do you earn trust?
Trust is an important factor in a successful relationship. It is important to understand how your buyer evaluates whom they work with. Here are four basic criteria a buyer may use:
- Does your product/service overcome the pain of change?
- Do they believe your solution meets their compelling reasons to buy?
- Is your solution viable for them to implement?
- Does the buyer trust you and your company to deliver on your commitments and promises?
What is the role of a trusted asset?
Below, Samurai Business Group provides the key differences between a trusted advisor and trusted asset. In order to develop skills of a trusted asset, understand what your buyer values. However, more importantly, always put your client first while going beyond your professional opinion. The way one sees a trusted asset is the equivalent to a trusted friend.
Trusted Advisor vs. Trusted Asset
Source: Samurai Business Group
Apply the standard components of a trusted asset into your business practice today!
To learn more join us next week as Bob Lambert will be the guest speaker at Amata’s lunch & learn: Beyond Trusted Advisor - Becoming a Trusted Asset