It’s true. Life moves pretty fast. If you don’t stop and look around once in awhile, you might miss it. The same is true for marketing. Staying up-to-date on emerging marketing strategies is a full-time job. If you’re an attorney looking to get your name out there, make connections, or generate more clients, check out our Marketing 101 tips.

 

Marketing Is a Must

It might go without saying but we think it bears repeating. Your product won’t sell itself, so don’t be afraid to put yourself out there! Need some inspiration? Take a look at your competition. What are they doing? Don’t forget about your social media as well. 

Utilize Social Media

Social media is one of the most cost effective and beneficial types of marketing available, With over 1.5 billion people on Facebook, it’s easy to get lost in the crowd, but it’s also 1.5 billion pairs of eyes that could be seeing you! Be smart about your social media strategy. Know your target audience and which social media channels work best for your content. Take a great photo of the cityscape outside your office? Post it on Instagram. Have a quick update about an upcoming company event? Compose a short tweet. Your message won’t fit in 140 characters? We recommend making the jump to email. Looking for more inspiration? Check out Forbes’ list of the top 10 benefits of using social media marketing.  

Ditch Snail Mail for Email

There are a myriad of tools available for small firm owners to help get their name out. Utilizing an effective email marketing campaign will be far more beneficial than traditional snail mail. For example, email allows your potential clients to receive news from you wherever and whenever. Having an email subscription sign up option on your website’s homepage will help you stay top of mind long after visitors have clicked out of your homepage. Visit Hubspot’s blog for more advice on how to effectively use email marketing. 

Ask for Help

Not everyone is a marketing guru, and that’s ok! Utilize your resources, like our blog, to help keep you informed on the latest trends. Still unsure? Network with marketing professionals for even more insider tips.  

 

Build a Network

This isn’t always easy. We recommend a shared office space dedicated to attorneys, like Amata Law Offices. It’s easy to make connections with other industry professionals when working in a shared environment. Instead of isolation, you have a community of small-business owners and attorneys who all want the same thing as you, success. 

 

If you’d like to tour our shared office space for attorneys, contact us today.