Do It Yourself
The landscape of technology is constantly changing. To keep your brand top-of-mind, your website might be changing too! Don’t worry, this doesn’t mean you have to hire a developer to totally overhaul your existing site. These simple DIY website improvements will keep your website looking sharp, fresh, and effective.
Use distinct hyperlinks. Utilize visual cues to help readers know where to click and what they’re going to get on the new page. Underline your hyperlink and change the color. This will draw the reader’s attention and encourage them to spend more time on your site. The more detailed the link titles, the more informed the reader will be.
Improve your page speed. No one likes waiting for a website page to load. Today, people want immediate satisfaction, especially online. They expect it! With internet access literally in the palm of users’ hands, potential clients can visit your website wherever and whenever. Don’t lose business due to a slow web page! Thanks to Google’s free tool, you can get information on your page speed and take the right steps to improve it.
Get Them Moving
Include calls to action. It might sound simple, but label calls to action with action words. For example, instead of “sign up for our newsletter,” you could say, “Sign up now!” Here are some other action oriented words and phrases you can incorporate; get started, share it, see more features.
Bullet Points Are Better
Bullet points make things better. In the spirit of providing immediate satisfaction, bullet points help your readers get the information they need as efficiently as possible. Not to mention, it’s aesthetically pleasing. Feel free to think outside of the box. You don’t have to stick to the traditional circle bullet point. Find an icon that matches your unique brand!
Go mobile or go home. As mentioned, technology is growing by leaps and bounds. Part of that growth includes websites being mobile friendly. Is your homepage layout just as visually pleasing on mobile as it is on a desktop? Do your hyperlinks work on the mobile site? These are all worth investigating and checking. Unsure about the mobility of your website? This site can help.